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Proof of Work

Results, not
promises.

Every case study below represents a real brand, a real challenge, and a measurable commercial outcome. No before/after vanity metrics — just revenue moved.

£12M+
Total Revenue Influenced
4.1x
Average ROAS Improvement
47%
Average CVR Increase
85+
Projects Delivered
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Shopify · Fashion eCommerce 2024

7-Figure Fashion Brand: Checkout Conversion Tripled in 60 Days

The Challenge
A UK fashion brand doing £2.4M annually was losing 78% of users between cart and order confirmation. Despite strong traffic driven by Meta Ads, their checkout was bleeding revenue at every step. Previous agency "optimisations" had made no measurable difference.
What Converzion Catalyst Did
  • Conducted a full heatmap, session recording, and funnel analytics audit across the checkout sequence
  • Identified 14 distinct friction points — each with a quantified annual revenue cost
  • Redesigned the checkout flow with trust signals, form optimisation, and progress indicators
  • Implemented a 4-variant A/B test across the two highest-impact pages
  • Rebuilt the abandonment recovery email and SMS sequence
  • Introduced dynamic upsell offers at the confirmation stage, increasing AOV by £18
CRO Shopify Dev A/B Testing UX Design
Results — 60 Days eCommerce
+312%
Checkout Conversion Rate
+£18
Average Order Value
-64%
Cart Abandonment
£840K
Additional Annual Revenue
"The checkout redesign alone recovered more revenue in the first month than we'd generated from all previous optimisation attempts combined."
— Head of eCommerce, Fashion Brand
Results — 90 Days B2B SaaS
4.8x
Trial-to-Paid ROAS
-58%
Cost Per Trial
+220%
Qualified Pipeline
34%
Trial-to-Paid Rate (from 9%)
"We didn't just improve our ROAS — we understood our funnel for the first time. Every decision is now data-led."
— CMO, B2B SaaS Platform
B2B SaaS · Lead Generation 2024

SaaS Brand Moves from 1.2x to 4.8x ROAS in 90 Days

The Challenge
A scaling B2B SaaS company was spending £40K/month on Meta Ads generating a 1.2x ROAS. The pipeline looked active but trial activation was poor, and cost-per-qualified-lead had increased 3× year-on-year. The problem wasn't the budget — it was the entire system downstream of the ad.
What Converzion Catalyst Did
  • Rebuilt the entire Meta Ads structure from scratch — new campaign architecture, targeting, and creative framework
  • Developed six new landing page variants aligned to specific audience intent segments
  • Redesigned the trial signup flow to reduce friction by removing 7 unnecessary form fields
  • Built a post-signup onboarding email sequence focused on activation, not just welcome
  • Implemented multi-touch attribution to surface the true cost-per-activated-trial
  • Set up a systematic creative testing protocol — reducing wasted spend by £18K/month
Meta Ads Funnel Strategy CRO Landing Pages
Online Education · WordPress / LMS 2023

Education Platform Turns 2.1% Enrolment Rate into 7.4% — £840K Unlocked

The Challenge
An online education company had significant organic traffic and strong course reviews, but their enrolment funnel — built on a standard WordPress/LearnDash setup — was converting just 2.1% of course page visitors. The gap between interest and payment was costing them over £700K per year.
What Converzion Catalyst Did
  • Audited the full enrolment funnel from course page to payment confirmation
  • Identified the key drop-off: the checkout step was losing 71% of users due to a confusing pricing structure and absence of trust signals
  • Redesigned course landing pages with social proof architecture, outcome-led copy, and clear pricing hierarchy
  • Built a custom WordPress checkout using WooCommerce with a streamlined 2-step flow
  • Integrated a dynamic free preview / lead magnet to capture fence-sitters
  • Launched a 5-email nurture sequence for trial users — increasing paid conversion by a further 28%
WordPress / LMS CRO Funnel Design Email
Results — 120 Days EdTech
7.4%
Enrolment CVR (from 2.1%)
+252%
Conversion Rate Lift
£840K
Additional Annual Revenue
+38%
Email List Growth (lead magnet)
"The audit alone identified over £1M in recoverable annual revenue. The implementation team then went and recovered most of it. I don't work with other agencies anymore."
— CEO, Online Education Platform
Results — 45 Days Health & Wellness
+89%
Mobile Conversion Rate
0.9s
LCP (from 4.2s)
+£24
Average Order Value
£560K
Incremental Annual Revenue
"Our Shopify store looked great. We just didn't know it was converting at less than a quarter of what it should have been. Converzion Catalyst fixed that fast."
— Founder, D2C Wellness Brand
D2C · Health & Wellness 2024

D2C Wellness Brand: Mobile CVR Doubles After Shopify Speed Rebuild

The Challenge
A health and wellness brand with a beautiful Shopify store was converting mobile users at 0.9% — against a category benchmark of 2.1%. Their LCP was 4.2 seconds, their mobile checkout took 14 taps to complete, and their product pages had no social proof structure. 73% of their traffic was mobile.
What Converzion Catalyst Did
  • Complete Shopify theme rebuild optimised for mobile-first conversion
  • Performance audit and code optimisation reducing LCP from 4.2s to 0.9s
  • Mobile checkout redesign — reducing steps from 14 to 6
  • Product page restructure with outcome-led copy, review integration, and trust badge architecture
  • Implementation of a subscription upsell at cart stage, increasing AOV by £24
  • Launched post-purchase upsell flow — contributing 12% additional revenue per order
Shopify Dev CRO Performance Mobile UX
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