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CRO playbooks, funnel strategy deep-dives, and revenue optimisation frameworks from the Converzion Catalyst team. Written to be applied, not just read.

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12 min read
The only CRO framework that consistently produces statistically significant results
CRO Strategy

The RICE-Prioritised CRO Roadmap: How to Stop Testing Random Things and Start Compounding Wins

Most brands run A/B tests like they're throwing darts blindfolded. A structured, RICE-scored testing roadmap changes everything — here's the exact framework used across 85+ Converzion Catalyst engagements.

Converzion Catalyst · February 2025 · 12 min read
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47%
CRO
January 2025 8 min read
The 7 Checkout Friction Points Costing eCommerce Brands Up to 68% of Revenue
A breakdown of the most common — and most costly — checkout conversion blockers, with specific fixes and the expected revenue impact of each.
Read → 8 min
4x
Meta Ads
January 2025 11 min read
Why Your Meta Ads ROAS Is Lying to You — and How to Calculate True Funnel ROAS
Platform-reported ROAS is a vanity metric. This article explains how to build a true ROAS model that accounts for the full cost of your funnel — and why most brands are optimising against the wrong number.
Read → 11 min
LCP
Shopify
December 2024 7 min read
Shopify Performance in 2025: The Speed Benchmarks That Separate Converting Stores from Slow Ones
Page speed is a conversion lever, not just a technical metric. Here's what the data says about the exact LCP and FID thresholds that matter for Shopify CVR — and how to hit them.
Read → 7 min
AOV
Strategy
December 2024 9 min read
The AOV Playbook: 6 Architecture Changes That Consistently Increase Average Order Value by 20–40%
AOV is an underrated growth lever. This playbook covers bundle architecture, upsell placement, pricing psychology, and post-purchase mechanics — with implementation guidance for Shopify and WooCommerce.
Read → 9 min
GA4
Analytics
November 2024 13 min read
The GA4 Funnel Analysis Setup That Actually Tells You Where Revenue Is Leaking
GA4's default reports hide more than they reveal. This setup guide covers the custom funnel explorations, event tracking, and audience segments that surface the conversion data worth acting on.
Read → 13 min
CRO
CRO
November 2024 6 min read
Heuristic CRO Audits: The 12-Point Framework That Identifies Revenue Blockers in 4 Hours
Before running any test, you need to know what to test. This 12-point heuristic framework — used on every Converzion Catalyst audit — identifies the highest-impact conversion blockers quickly and systematically.
Read → 6 min
LTV
Strategy
October 2024 10 min read
Why LTV-First Acquisition Beats ROAS-First Every Time (And How to Model It)
Optimising for first-purchase ROAS is the most common — and most expensive — mistake in paid growth. Here's how to build an LTV-first acquisition model that changes the economics of every channel.
Read → 10 min
CTR
Meta Ads
October 2024 8 min read
Creative Testing at Scale: The Meta Ads Framework That Cuts Wasted Spend by 40%
Most brands test creatives randomly — burning budget without learning anything systematic. This framework introduces a structured creative testing protocol that isolates variables and compounds knowledge over time.
Read → 8 min
PDP
CRO
September 2024 9 min read
Product Page Anatomy: The 9 Elements That Separate High-Converting PDPs from Everything Else
Product pages are where browsers become buyers — or don't. This breakdown covers the nine structural elements that consistently separate high-converting product pages from the industry average.
Read → 9 min
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